This type of content is relevant to all social networks, and web designers should note it. Let’s say you’re making a portfolio website for a photographer. You need to add infographics that reflect the skills of editors, curiosities from the biography, and examples of work. You can insert regular sliders or arrange the photos in order, relying on the person who scrolls through the tape to the end. Another option is to prepare a video presentation. Dilute the slides with animated graphics, text, and behind-the-scenes secrets to make them dynamic. People will see how the photographer communicates with the model, looking for angles, joking, and smiling. This may influence the decision to cooperate.
Multiple sociological studies have proved that video content is twice as easy to comprehend. People do not like to read much. However, watching videos and animations can help deliver the information you need.
There are several types of video content you can use in your website’s design:
- Advertising videos
- Explaining videos
- Animated content
- Video guides and reviews
All of them can help you attract the audience’s attention and impact their decision to purchase your products or services.
